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OUR METHOD
After carefully revising the market conditions, evaluating the founders/inventors requirements and the internal conditions of the technology, we establish the most favorable strategy to capture profitable
clients. The Sales Plan provides a clear course of action based on the Market Assessment and the company’s ideal scenario and capabilities. Our Sales Strategy and Plan includes:
Sales Strategy and Positioning (for the company and/or the innovation)
Marketing Plan: Product Definition, Price, Promotion and Distribution Channels.
Client and Customer Selection Criteria
Sales Conditions, including price, discounts and terms
Sales Cycle and Costs. Budget allocation
Expected Sales (units and turnover)
RESULTS
Summarized 20-25 pages presentation. Support information about assumptions, trends, and contact information is annexed for further references.
Support Information on key assumptions, and a complementary modeling for income projections in excel
sheet is provided for follow-up analysis during the implementation.
Time to completion: 3 months.
Client’s commitment: 20-30 hrs
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What to expect:
Understanding differences between clients and customers
Clear client selection criteria Comprehensive list of potential clients and
collaborators
Mathematical modeling that supports
on-going evaluation in the implementation phase.
See testimonials
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CASE
A consulting company had created a valuation method to support investment decisions in innovation based companies. The company was interested in promoting its use
whilst maintaining it's competitive edge.
As a result we identified:
Ideal clients,
sales structure and sales conditions
Intellectual property framework with legal
advisors
Sales strategy that strengthened the
company's consulting position whilst generating extra revenues
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