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OUR METHOD
Assessment provides critical information that supports decisions about investment, business models and operations. Through a series of surveys, interviews and interactions we
discover or create a value proposition that maximizes the
creation of wealth. Our Market Assessment includes:
Size of market, current and future (units and value).
Description of the innovation in terms of a "solution to a problem".
High-value drivers, low-value drivers, differentiating features.
Suggested positioning and ideal client profile.
Sales leads and collaborative opportunities with third parties.
Impact of the innovation’s entry to the market. Expected reactions from potential users, competitors, substitutes, and potential partners.
RESULTS
Summarized 20-25 pages presentation. Support information about clients, market data, and substitutes/competitors is annexed for further references. A comprehensive list of
useful contacts is provided.
Time to completion: 3 months.
Client’s commitment: 10-20 hrs.
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What to expect
Obtain a
Clear ICP (Ideal Client Profile): 100% clients
Identify
changes in operations and marketing efforts to meet ICP needs:
73% clients
Distinguish benefits that are low value drivers and lower the value of the technology:
65%
Discover new benefits that are valuable in the market and that
had not been considered: 100% clients
Sales leads from assessment:
93% clients
Ask us to
continue as consultants in the next phase of their commercialization efforts:
80% clients
See testimonials
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CASE
A
spin-off from a University needed a business plan in educational
software.
Their
original ideal clients were dispersed but had objections to the
technology despite its benefits.
We
proposed to do a market study (NOT a Business Plan) to find if there
was enough interest and wealth to sustain a company.
After
completing an international survey, in-depth interviews, and
studying other users, the market assessment completely overhauled
the original strategy.
We
created a key value proposition with unique selling points.
Increased estimated price from $19
(yes, nineteen dollars per user) to $50,000, by changing client
profile (and yes, number of clients was reduced too)
Generated 26 sales
leads, of which 2 were converted in 3 months
Proposed the
development of a business plan to grow the company globally with a
local entry
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