CASES
We have highlighted some real cases of our clients, however due to the nature of
our services we do not publish our client's names.
Launching an innovation into the market is rewarding,
fascinating, and risky. Whils each company's situation and solution addresses its unique requirements, our approach of creative thinking,
deep analysis, and industry information is applicable to all of our clients. This is the difference between driving success and managing risk.
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Case Study 1
A University Spin-off needed a business plan for its educational software. Their original target clients were had objections to the technology despite its cost and time
saving efficiencies. We designed and executed a market assessment to create revenue projections and evaluate the sustainability of the firm. Uoon completing an international survey, in-depth interviews, and
studying other users, we completely overhauled
the original strategy. As a result the spin-off:
- Increased estimated price from $19 (yes, nineteen
dollars per user) to $50,000, by changing client profile
- Generated 26 sales leads, of which 2 were converted in
3 months
- Proposed
-and later executed - the development of a business plan to grow
the company globally with a local entry
***
Case Study
2
A US based company wanted to enter the Latin American market, using
the Internet to connect, supply and demand equipment in a specific
industry. Their business plan failed to highlight several cultural
and language differences. We identified that their major market was
in Brazil, so a demonstration in Portuguese was needed. Their
overall operational structure was weak due to relying excessively on
local staff without a proper reporting system. The company was over
funded and the ROI was overvalued. By using local development the
company could offset the ROI and the founder team could focus on
being more efficient. As a result of our assessment the company:
- Identified ideal sources of funds, helping the founder
focus on specific funds
- Incorporated a
new market (Brazil) geographically and culturally close, increasing the potential market by 100% and
only increasing the operating cost by 10%.
- Reduced direct operating costs from $25,000 US to $
4,000 US.
***
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Case Study 3
A US based company and a Chilean Association joined efforts to
develop a new fisheries technology. They needed to determine how to present the technology in order to capture the largest market and
potentially secure venture capital. With a collaborative effort in
2 countries and incorporating 2 other teams of consultants, we
finalized a comprehensive business plan. As a result we identified:
- Ideal corporate structure
- Entry strategy (local and global)
- Key distinctive high value propositions and
complementary services
- No need for external funding
- Price, sales cycle and team structure locally and
globally.
- Procurement service, incorporating local suppliers in
both countries
- Declining markets where no returns could be expected
***
Case Study 4
A spin-off from Research Institute had established a new
technology to manage events in processing facilities. The company’s
business plan had failed to produce results, distressing company. Their plan had a clear entry but no sales have been closed. As results of our work, the company’s
business plan was completely overhauled, including a company name
change and product name changes. We were able to develop:
- Business plan to grow the company globally, with a
local entry
- Identified clear key unique selling propositions,
entry and growth strategies
- Identified ideal markets worth $15 billion US, up from
original estimates of $3 billion
- Identified 4 new target markets for the product and
initiated relationships with 2 key markets
- Created a defined profile of their ideal clients
- Establish agreements with ideal partners
- Established a route for securing venture capital
funding
***
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