Linda Holcman, our International Business Development consultant is a Commercial and Business Development executive with a proven record in helping companies expand and grow profitably throughout the globe.  As a developer of ideas, relationships, and businesses - she is highly skilled in turning visions into reality.  Moreover, she develops compelling value propositions and win/win/win collaborations. 

Holcman has created new sources of revenue, established distribution channels and strategic alliances, and entered new markets representing sales in excess of US $100M.  As a principal marketer for both US and non US organizations, Linda has built brands for small, mid-size, and multi-national firms.  She has designed and implemented marketing strategies, integrated multi-outlet campaigns, and referral programs - driving awareness and capturing market share.  Linda brings a strategic understanding and context to operational and tactical execution. 

Linda navigates the B2B and B2C global landscape building businesses profitably through strong relationships and compelling capabilities.

Amongst her many accomplishments are:

·   Establishing an integrated 3-channel model for a fast growing firm (BusinessWeek 'Hot Growth Company') by revamping Referral Program (incremental sales of +1.8M), turning-around telemarketing sales (increased client conversion rates by +3%), and securing preferred vendor and alliance relationships (sales pipeline $0.03M within 6 months). 

·   Revitalizing Global Strategic Alliances for an emerging IT firm, built viable channels; generating sales of $12M.  Drove firm into new market segments (80% sales), by negotiating partnerships (4 regional alliances) and implementing customized market-entry strategies with metrics, marketing plans, training programs, and logistics processes. 

·   Spearheading channel marketing programs in 20 countries; directing lead generation programs for 40 distributors, driving market awareness (+45%) and market share penetration (+25%) and improving operations (+90%).

·    Solidifying market position for rapidly growing men’s casual wear brand,  leveraging $1M budget to re-define the brand’s strategy, personality, implementing media and creative direction and emboldening merchandising programs; increasing in-store product visibility and sell-through. 

EDUCATION

MBA Harvard Business School - USA

Bachelor of Science in Business Administration - Northeastern University (Cum Laude)

OTHER INTERESTS

Bilingual: Spanish. 

Associations: Women in Technology; Sarasota Chamber of Commerce Young Professionals Group – Board Leadership Training; National Society of Hispanic MBA - Board Member & National Conference Chairperson, Miami Chapter President; Harvard Business School Alumni Association - Community Partners Consulting; Program Committee Member; Miami Chamber of Commerce Leadership Miami Program.

Holcman is a lecturer and guest speaker in strategic marketing, branding, and globalization for start ups.