Robby Ralston

AREA OF EXPERTISE

Branding, marketing, communication

SHORT CV

Robby Ralston is one of those rare creative professionals with a marketing background.  He's the founder of Holotof Corporation, holding company for www.holotof.com: world's first creative pitch central. Robby is also President of Robby Ralston Creative Consulting and an active Web 2.0 entrepreneur. He also writes a biweekly column for El Comercio, Peru's most important newspaper.

Previously, Robby had a 23-year long career in advertising, Twenty of those at McCann Erickson, where he secured positions of increasing responsibility, starting as Jr. Copywriter and becoming the Creative Vice President for Latin America and President of McCann Erickson Peru.  Robby worked for McCann's local, regional and multinational clients, such as Coca-Cola, Nestle, Colgate Palmolive, General Motors, Samsung, Goodyear, Nextel, L'Orèal, Sony, Telefónica and others, accumulating a vast experience that covers almost every market category. He lived in Peru, Chile, Ecuador & Costa Rica, and had the chance to work in almost all of Latin American countries.

Robby defines himself a Senior Copywriter with an edge for Design and Common Sense. He studied Marketing at ESAN, (Lima - Peru) and has won several awards, within McCann Erickson (were he was awarded 3 times as the Best Creative Director of Latin America & Caribbean and won the prestigious H.K. McCann Award) and at the major advertising festivals.

BRANDS

Kola Real. Agua Cielo. Sporade. Free Light. Big Cola. First. The Cliffs. ACWG. Pharmax. ESAN. Hyperbaric International Group. Demerara Distilllers Limited. Onda Cero. Cordial. High End.

Oscar Castello

AREA OF EXPERTISE

Human resources, management, leadership

SHORT CV

Oscar R. Castello carried out studies of Law at the University of Buenos Aires; he graduated in HR at the Universidad Católica Argentina of Buenos Aires and completing an Executive Development Program in Strategic HR at the University of Columbia (New York - USA). 

He is a member of the ASTD, OD Network Association, and also of several Professional Associations; he is also a member of the Asociación Cristiana de Dirigentes de Empresas (ACDE) and of Affirmaty Inquiry Consulting.

Before starting his multinational firm, Castello & Asociados, he led HR departments in several countries in Latin America for large corporations (Nestle, Citibank).

During his 27-years’ career at Citibank, he established organizational models for different businesses, change management, integration of acquired businesses, and led the teams that implemented Citicorp HR reorganization.

Since 1996, O. Castello is the Director of Castello & Asociados consulting firm, which main service is to assist organizations in making the most of their most important asset: people.

He has also acted as a Training provider for the U.S.A.I.D/World Learning and World Bank.

Oscar Castello has written and published several articles, one of which –“Resilience”- was published by the Strategic Management Society. The latest one was on “Appreciative Inquiry”.

Castello & Asociados is, at the same time, International Partner of the “Centre for Strategic Management”, in San Diego, California; regarding Organizational Change and Strategic Planning.

Castello & Asociados also has representatives within Argentina, Bolivia, Brazil, Chile, Paraguay, Peru and Uruguay.